Freelance PR support you can rely on

Lighten the Load PR is a flexible solution for all your PR and communication needs. As a freelance PR and communications consultant, I provide personalised attention and tailored approaches for every client. From media relations to copywriting and brand messaging, let me help you achieve your business goals. Contact me today to learn more about my services and how we can collaborate to help you stand out in a crowded market.

Lizzie Lynch

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Lizzie Lynch

Freelance PR and Communications Consultant, Lighten the Load

Throughout my career, I've worked with diverse clients across various sectors including tech, healthcare, travel & leisure, food & drink, sustainability, real estate, transport, and trade associations.

As a dedicated freelance PR and communications consultant, I help businesses effectively communicate their message and build their brand through strategic PR.

With half a decade of experience at top PR agencies in London, I've worked with high-profile clients including start-ups and multi-national corporations. My skills include media relations, content creation, and brand messaging development.

I pride myself on my strong work ethic, organisational skills, and open and honest approach.

When I'm not working for clients, you'll find me crafting, crocheting, or practicing yoga!

Contact me today to learn more about how I can help your business succeed.


I can work with you on an hourly, day, project or retained basis depending on what works best for you and your team.

Media and PR

Media and PR

Effective media coverage can boost your brand's credibility, reputation, and revenue.

In today's digital age, trade coverage and online media are crucial to enhance your SEO and drive user traffic to your website.

With my extensive experience working in PR and communications across multiple agencies, I know how to engage the right journalists and craft compelling stories.

Contact me today to find out more about my Media and PR services and how we can work together to raise your business' profile.

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Social Relations

Press Releases

Thought Leadership

Media relations

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Media strategy


Messaging and Q&As

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Copy and content are essential components of successful PR and marketing campaigns. Well-written content can improve brand reputation, attract and retain audiences, and increase conversions. As a copy and content specialist, I can help you create engaging content that resonates with your audience and enhances your brand.

From blog writing to social media copywriting and award entry drafting, I offer personalized content services tailored to your brand's unique voice and message. Let me lighten the load and create content that drives results for your business. Contact me today to learn more about my copy and content services.

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Content Calenders

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Award entries



I offer a range of consultative services that can help you achieve your communication goals. If you have a comms problem that you need advice on, or are in need of an expert second opinion, I can help.

My consultancy services include robust media audits, clear, informative briefing notes ahead of interviews and meetings as well as crisis communications support.

With my extensive experience in media relations, strategic planning, and crisis communications, you can be sure that you're receiving the right advice and support. I work closely with my clients to understand their unique needs and challenges, and develop tailored solutions to help them achieve their goals.

Lighten your communication challenge load. Contact me today to learn more about how my consultancy services can help you enhance your brand's reputation and drive business growth.

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Media Audits

Briefing Notes


I have experience working with clients in a wide range of sectors, and have cultivated journalist relationships and secured media coverage across a vast array of industry trades, as well as national, international and broadcast outlets. Whether you are a sustainability startup, FMCG brand, self-catering holiday business, or an agency looking for support, I have the expertise to help you achieve your PR, communications and content goals.


Environment Renewable Sustainability Resources


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Real Estate

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Food & Drink

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Transport & Mobility

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Trade Associations


Travel & Leisure

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“Lizzie is an excellent PR Consultant. She has a sunny, can-do attitude and knows how to shape a great story. I always found Lizzie’s responses to be brief considered - she knows just how to take a comms strategy and turn it into measurable results."

Former Client - Jackie Bates, Senior Communications Manager, Virgin Media O2 Business

"Lizzie is a reliable, efficient and proactive PR Consultant. Her expertise in PR and communications strategy resulted in impactful coverage tailored to our specific sector needs. Lizzie's exceptional communication skills, both written and verbal, allowed her to effectively convey our stories and generate meaningful engagement with current and prospective clients. We worked together for over a year, and her professionalism and dedication to our business enabled me to see her as an extension of our team."

Former Client - Faye Perkins, Director of Marketing Operations, Axil Integrated Services

“Lizzie and I worked together at Eulogy and her strategic vision was undeniable. Pragmatic and empathetic in her approach, Lizzie is able to engage stakeholders across all levels to deliver compelling campaigns that cut through the noise. Her knowledge of the media landscape and news cycle is second-to-none and she’s a valuable asset to any client looking to reach new audiences.”

Former Colleague - James Crowley, Senior Content Manager, Eulogy

Get in touch

Are you or your team feeling overwhelmed and in need of reliable freelance support?

Are you ready to take your PR and communications strategy to the next level?


You can book a call with me via Calendly.

Whether you have a specific project in mind or just want to learn more about my services, I'm here to answer any questions you may have. I'll get back to you as soon as possible to discuss your business needs, schedule a consultation and work out how we can work together to lighten your load and help you achieve your goals.

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Lizzie Lynch

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