Helping brands, charities & founders connect with the audiences that matter through media, events & partnerships.
At Lighten the Load, we do as our name suggests— lift the weight of PR and creative communications from your shoulders, so you can focus on what you do best. Whether you're looking for strategic PR consultancy or freelance support that integrates seamlessly with your team, I offer a flexible, personalised approach that’s all about helping your business grow.
My aim is simple:
To deliver impactful results, without the unnecessary fluff, jargon, or endless layers of admin that come with big agencies. Let’s get to the heart of your brand, tell your story, and get it in front of the right people.
Who am I?
I’m Lizzie, founder of Lighten the Load.
After spending over half a decade in some of London’s leading PR agencies, I decided to go freelance. Why? Because I wanted to work with people, brands and organisations I genuinely believe in— where I can see the direct impact of what I do. While agency life taught me a lot, I realised my true passion lay in forging authentic connections and helping brands and business leaders I admire reach the people they deserve.
I pride myself on being self-motivated, open, frank, and efficient. I’m here to be honest with you, to guide you, and to help your brand cut through the noise and achieve its potential.
Why did I start Lighten the Load?
I started Lighten the Load for a simple reason: I wanted to love the work I do and the clients I work with. I’m passionate about working with people and businesses that inspire me, where I can see my work making a real difference. Every client I take on is one I believe in.
From helping you grow your business, to shouting about a product launch, or getting your message heard by the right audiences— I’m all in. I’m here to get to know the team, truly get involved, to understand your goals, and to help you achieve them.
Let’s work together
Build Brand Awareness
Whether you're looking to expand into new markets or solidify your presence in existing ones, I’ll work with you to make sure your brand is top of mind.
Got something new and exciting on the horizon? Let’s create a buzz around your latest product and get people talking.
Product Launches
Regular press coverage keeps your brand in the spotlight. From pitching to journalists to securing features, I’ll handle it all.
Media Relations
Relationships matter. I’ll help you identify and build connections with brands, influencers, key partners, and stakeholders who align with your brand’s goals.
Partnership Building
Lighten the Load is designed for businesses who need PR that works, without the bureaucracy or inflated costs of a larger consultancy. Whether you’re after a freelancer or a more comprehensive consultancy package, Lighten the Load can offer you the best of both worlds depending on your budget and your objectives.
Why choose Lighten the Load?
You get the professionalism, expertise, and strategic insight of a consultancy, but the flexibility, adaptability, and hands-on approach of a freelancer.
In short: I’ll be there however you need me. Perhaps it's getting the media coverage your brand deserves, or helping you build lasting, profitable partnerships with target brands. Whatever your objective, my goal is to be an extension of your team, not just another outsourced service.
And don’t just take my word for it.
I’ve worked with my clients to get stories in:
Drop me a message, and let’s chat!
Together, we can tell your story, build your brand, and help you grow your business