PR isn’t just about pushing out press releases. It’s about telling the right story, to the right audience, at the right time. I craft impactful PR campaigns that are not only aligned with your brand’s voice but also designed to meet your business goals.

A strong media presence is key to building brand recognition and trust. Through strategic media relations, I help you shape and share a compelling story that resonates with your audiences.

• Media Kits: I develop a complete media kit tailored to your brand, including press releases, boilerplates, and key messaging.

• Media Lists: From national publications to niche industry blogs, I create detailed media lists that ensure your story reaches the outlets that matter.

• Pitching & Outreach: I connect your brand with the right journalists through personalized pitching, securing interviews, features, and other key media opportunities.

• Inbound Inquiries: I handle media responses and inquiries, ensuring every interaction with the press is seamless, professional, and aligned with your brand.

With my extensive media network and understanding of how to position your brand, I can help you secure meaningful coverage that elevates your visibility and credibility.

Strategic collaborations can amplify your brand and open doors to new audiences. I help you identify, negotiate, and manage partnerships that align with your brand’s values and goals. From building awareness through influencer collaborations to handling high-profile sponsorships, I make sure these relationships are meaningful and effective.

• Partnership Sourcing: I find and recommend collaboration opportunities that enhance your brand’s reputation and drive results.

• Sponsorship Management: I handle sponsorships from start to finish, ensuring everything from selection to execution aligns with your core brand message.

Filtering Requests: As your brand grows, so will the volume of partnership and sponsorship requests. I serve as a gatekeeper, filtering opportunities and ensuring every partnership is a natural fit for your business.

Getting in front of the right audience is critical to establishing your brand as a leader in your industry. I help you do just that by securing speaking engagements and event appearances that showcase your expertise.

• Industry Events: I research and secure relevant opportunities for you to speak at conferences, webinars, and panels that align with your business goals.

• Visibility & Credibility: By positioning you as a thought leader through public appearances, I help build your credibility, enabling you to directly connect with your target audience.

Industry recognition can have a hugely positive impact on your brand’s credibility and reputation. I handle the entire awards process, from researching the best opportunities to crafting winning applications. Whether it’s for industry accolades or business achievements, I make sure your hard work gets the recognition it deserves.

• Awards Research: I develop a comprehensive list of awards tailored to your business objectives, giving you the best chance to shine.

• Application Writing: I craft compelling award entries that highlight your achievements and put your business in the spotlight.

Being good at what you do doesn’t always cut it when it comes to building your brand – you need to be seen as a leader in your field. Through targeted thought leadership strategies, I help you position yourself and your business as a trusted voice in your industry.

• White Papers & Articles: I work with you to create insightful content—whether it's white papers, guest articles, or industry insights—that highlights your expertise and builds authority.

• Expert Positioning: I identify opportunities to share your knowledge through speaking engagements, interviews, and byline articles, making sure your voice is heard by the right people.

At Lighten the Load, I’m all about making your life easier while delivering real results. Securing media coverage, building partnerships, or positioning your brand as an industry leader, all of it gives me the satisfaction of knowing I’m adding value to your team. And I’m here to guide you every step of the way. With a flexible approach, tailored strategies, and a personal touch, I make sure your PR and communications are always hitting the mark with your target audiences.